Christmas eCommerce: What To Sell And Which Niche To Use


The biggest holiday of the year is definitely Christmas Eve. The challenges brought on by the pandemic of COVID-19 have instilled new behaviors in consumers, who are spending more time and money online — a trend that could become permanent.

About 55% of consumers intend to shop online more post-covid than they did pre-covid. This creates “a lucrative opportunity for e-commerce brands and retailers in the run-up to Christmas 2021”, says Channel Advisor senior manager for client strategy Lauren Hérouard.

POD market potential for Christmas

To help you understand all things going on around e-commerce during Christmas, Gearment has summed up some of the most important statistics:

  • Total holiday retail sales in 2020 reached $789.4 billion despite the pandemic. (National Retail Federation, 2020)
  • Online and other non-store sales account for $209 billion of these sales. (National Retail Federation, 2020)
  • The period between December 15 and 24 was predicted to account for 40% of all Christmas sales in 2020. (MuchNeeded, 2021)
  • 95% of the US customer has planned to start their Christmas shopping before December, usually at the beginning of November, Black Friday or Thanksgiving

You can try listing these items on Christmas to successfully win the campaign!

  • Ornament

According to the best estimates, the seasonal ornament niche is worth at least $29 billion. Ornaments are undoubtedly the most popular products during the Christmas holiday season. Small items that make a big difference. Gearment’s statistics also reported that ornaments are the best-seller on this holiday.

Gearment Christmas ceramic ornaments
  • Mug

Everyone loves to enjoy hot chocolate in their favorite mug on a snowy day. That’s the reason why mugs are always one of the best-seller items on Christmas. 

Gearment Christmas ceramic mug

The solid data from Google Trend reaffirms that the mug is among the best items to sell on Christmas. e would advise all e-commerce retailers to create a versatile collection of trendy personalized mugs to quickly cash on this occasion. 

Mug searches on Google Trends
  • Sweatshirt and hoodie

The global sweater and hoodie market is expected to reach 104.8 billion US dollars in retail sales by 2021. Start selling your designs with Gearment’s sweatshirts and hoodies from now on to boost your revenue this shopping holiday. Gearment has an abundance of styles and colors with friendly base cost and high printing quality giving you a great opportunity to find items that’ll appeal to your audience.

Gearment Christmas hoodie
  • Poster

Posters are the key when it comes to Christmas decorations, you can see them everywhere. Looking at the great volume of searches for the poster over a year to confirm that you can easily gain profits by selling this item

Poster search on Google Trends

But it’s not only that, it’s easy for you to cross-sell posters with other items belonging to the Home & Living category as Americans look to exchange reasonable and useful gifts during a pandemic. 

Gearment Christmas poster

Here are some famous Christmas elements for your designs

  • Christmas tree

The Christmas tree symbolizes Christmas and an important part of the holiday celebrations for many people in the US. The Christmas tree symbolizes Christmas and an important part of the holiday celebrations for many people in the US. The Christmas tree has been called a symbol of Christ reminding Christians of the “tree of life” and an image of Christ, the supreme gift of God to humanity. People usually decorate the Christmas trees with ornaments, electric lights and gifts.

  • Santa Claus

Santa Claus, legendary figure who is the traditional patron of Christmas in the United States and other countries, bringing gifts to children. This one is the most favourite character for kids, so you can try selling your kid’s products with Santa designs to boost your sales. 

  • Reindeer Sleigh Ride:

Reindeer Sleigh Ride is one of the top best-selling niches on Christmas for decades. To some people, when it comes to Christmas, Santa Claus riding a reindeer sleigh is an iconic symbol that nothing can replace. If you are interested in Santa Claus, you should definitely combine it with the Reindeer Sleigh Ride niche.

  • Gingerbread

An easy niche to design is probably the illustration of gingerbread. Designing the basic gingerbread to be a more special one for the Christmas season is a good idea if you are still stuck with a bunch of niches and ideas that we have shared. 

  • Snowman 

Based on Google Trends, the search for “snow man” was extremely high last Christmas, especially in America, Canada and Japan. Not only that, POD products with snowman illustration were on the trend too. Sales on e-commerce stores have demonstrated that products with snowman design are more in favor of customers.

Here are some hot combos for your artworks to catch the buyers’ eyes, regardless of your niche combinations: 

Christmas + Pet

– Meowy Christmas 

– We woof you…merry Christmas

Christmas + Movie 

– Christmas + Frozen (Elsa, Olaf)

– Christmas + Harry Potter

– Christmas + Home Alone

– Christmas + The nightmare before Christmas

Christmas + Food

– Christmas + Burger 

– Christmas + Donut

Christmas + Family

Christmas + Beer

– Christmas cheer? I thought you said Christmas beer

– There is no Christmas cheer without Christmas beer

– All wants for Christmas is beer

Christmas + Quotes

– All I want for Christmas is u

– I love you snow so much

– Meet me under the mistletoe

– Spread Christmas magic wherever you go

You should have enough information about Christmas and get a lot of ideas for your ecommerce store to make the most of this holiday season by now. Keep in mind that it’s never too early to start preparing for the most ecommercial day. The sooner you start planning with Gearment’s products, the more ready you will be when it comes to time to launch the seasonal promotions.

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