eBay is an online shopping site that’s best known for its auctions and consumer to consumer sales. It’s also extremely popular for online merchants to use as a sales channel. eBay’s available in 190 markets around the world. But, you can search for products available in your local area by entering the zip code. Alternatively, you can search for products available nationally or internationally.
It’s so popular, even if you’ve never used it yourself, you’ve probably heard others talk about it, or seen it on television, in the movies, or on the news. That’s because you can buy and sell nearly everything here, millions of transactions go through every single day. The real draw for eBay buyers and sellers is the utterly capitalistic nature of the site. An item on eBay is worth precisely what someone is willing to pay for it. Collectors have flocked to eBay for the incredible selection of items, they are willing to spend huge amounts of money for highly sought after items- like collectibles, discontinued items, vintage items, unusual goods, or anything in short supply.
Selling process at eBay
Compared to Amazon, eBay has a simpler selling process, which is also a competitive advantage when more people register on this trading platform.
Step 1: Register an account to sell on eBay
Step 2: Post items for sale on your store
Step 3: Organize auctions and attract customers to participate.
Step 4: Close a sale and ship orders to customers.
Step 5: Receive payment and Troubleshooting if any.
What makes eBay special is the product auction feature, for limited products, customers will have to bid online at a higher price than the competition. This helps eBay stores earn higher profits while customers still agree to spend money to own the product.
What do you need to prepare to sell many orders?
Do your market research
You need to know who your product is going to sell to and why they choose to buy your product. Target to right customer segmentations to deploy appropriate sales plans, save time and costs but still bring huge profits
Know your competition
You should remember that the product you are selling has dozens of people in the market also doing business, even if it is a product you make, there are products with the same function. So before selling you need to research carefully what your competitors are selling, what prices and incentives. You can sell for a lower price or sell for a higher price with a better service.
The environment is on everyone’s mind. Eco-friendly products, packaging, and shipping cause sympathy with consumers and they tend to favor these products more. Consider your environmental friendliness and think about product sustainability, it can bring good profit for you.
5 tips to sell effectively on eBay
- Build credibility, trust with customers:
If you want to sell successfully, reputation is a top concern, a premise for customers to decide whether to buy your product or not. You should start from creating terms before – during – after the sale, a clear policy will make it easy for customers to choose your product.
- Product image investment:
There’s a lot to be said for highlighting your product in action. For example, have a model wear your clothes. Or, have your kitchen gadget performing its function- you get the idea! Buyers will want to know exactly how they spend their money on the product, here are a few suggestions to help you have a more professional photo:
- Making sure the lighting’s adequate
- Invest in backdrops to help make your products stand out
- Make sure that your product will stand out the most in that photo
- Especially no plagiarism, this will only damage your brand in the long term.
- Product information:
Customers will want to know full information about the product they want to buy from specifications, features, materials, … Please update all the information they need to show professionalism and credibility, they may leave if the product is only sold superficially.
Price is an extremely important part, it determines whether you can sell or not. If you want to charge a reasonable price for your goods, have a look around and see what other eBay sellers are pricing for similar products. Ask questions like:
- Are they auctioning these goods?
- What are their starting prices?
- What makes the auction so appealing?
Answering those questions will help you with what you should do for your store
Invest in advertising if you want to reach a larger customer base. Leverage your existing social media sites to advertise and post the items you’re selling to eBay groups. At the same time, if you have the budget, you can also invest in running ads so that more customers see your posts or offer a bargain price to stimulate purchases including a shipping fee in the product price and free shipping is also a tip.
eBay is a fabulous starting point for entrepreneurs who want to build a store on an eCommerce site. The advantages of scaling your business by building a loyal following and having complete control over your online store will eventually outweigh any benefits of using eBay. Have you ever sold products via eBay? Try to learn about this eCommerce site, it can help you bring in a huge amount of revenue
Gearment for Order Desk
Integrate with Gearment app if you are selling print on demand on eBay and want to power your eBay store.