Gearment – Custom Poster Guideline


Do you know that a store that sells posters online can rake in millions of dollars in revenue if it is professionally set up and marketed? Desenio is an extremely successful example of an online poster store selling highly segmented niche products and gaining yearly revenue of $27 million. Along with the rising trend on the search volume of posters on Google Trends showing the print-on-demand trend of posters has gone up!

Search volume of the poster on Google Trend

Doing market research continually is key when you’re selling custom posters and want to take your brand approach to the next revenue level. Keep in mind that the customer segmentation you target and the niche you choose will point you in the direction of what you should do to grow your business’s success.

No matter what type of poster, when designing a poster, plan its design carefully as you only have three second or less to draw and hold your customers’ attention. Then, think about the one aspect of the information that must convey the message and plan your design around that.

I. Product details: 

Product description

  • Printed in the USA 
  • Worldwide shipping 
  • Print type: Poster printing 
  • Material: Premium luster photo paper
  • Sizing: 99 sizes
  • One side printed
  • Brand: Generic 
  • High-quality resin-coated photo base paper medium
  • A 260 gsm and a 10 mil thickness of paper
  • Last up to 200 years color and 400 years black-and-white 
  • Can be hung with double-sided tape, tacks, or framed 
  • Can be cleaned gently with a clean, dry cloth. 

Base cost and shipping fee

Template: Click the image below to download the template

  • Poster  8”x20”
  • Poster 12”x18”, 16”x24”, 24”x36”, và 27”x40”
  • Poster 18”x12”, 24”x16”, 36”x24” và 40”x27”
  • Poster 44”x44”, 17”x17”, 24”x24” và 30”x30”

Editable PSD mockup download: Click the image to download 

How to use Gearment’s mug psd mockup

Step 1: Open file with Photoshop → Double click to “YOUR IMAGE HERE”

Step 2: A new tab appears → insert your design → save 

Step 3: Done! Your design have been added onto the mockup

III. Design inspiration:

There are various poster designs you can consider when you sell posters online. Here are the most popular ones that you can consider.

  1. Minimalist Posters

Minimalism is a word that is thrown around quite often. Arising in Japan’s urban areas, the lifestyle “Less is more” is also called minimalism. Minimalism is simply simplicity. It started with fashion and clothing and spread to architecture, painting, and design etc. As the name suggests, minimalism means using the minimum materials to articulate the desired effect, point or message, eliminating unnecessary elements and delivering more with less when creating designs for posters. 

  1. Typographic Posters

Typographic posters never go out of trend. They are good when there is a lot of information to convey in a poster. So, if you have to create a poster for an event or an institute that needs to promote messages like vision or mission, typography is your go-to option.

Tips for good typographic posters

  • Stick your choice of typography with the content of your poster
  • Never use more than three different kinds of type
  • Key information should be eye-catching and easily visible from a distance
  • Don’t forget about the typeface weight
  1. Vintage Posters

Vintage products and designs are the heart of contemporary culture. They are highly popular nowadays. The most common categories include vintage travel, sports, and movie posters. The potential of vintage posters expands to commercial purposes, movie advertisements, promotion for sports, home styling, and more.

Now the process of actually creating poster designs takes place. If you are an artist or photographer, then you are sorted. Once you build an online store, you can upload your poster designs and begin selling them.

Do you have Gearment account? If not, click here to register your Gearment account or contact us via Gearment Fulfillment fanpage and we will help you create your account.